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Beware of 3D visualization: Pitfalls and how to avoid them.

A quality architectural visualization is a good tool to get an image for presentation and marketing. Visualization can not only significantly speed up the process of a project, but also establishes a good relationship with clients, which increases their satisfaction with the results. However, many architects may be afraid of the difficulties of working in this field. 


These fears are based on various myths about architectural visualization. It is they that prevent potential professionals to improve their skills and get profitable projects. Let us debunk them!


It's hard to start selling.

It's always hard to start! But most online marketplaces offer ready-made payment services and technical support, but it's naturally worth testing them first. Seeing how the process is optimized can be considered a start. 

If all goes well, you can start to expand your capabilities and move into freelance work.


This is not realistic while I am working full time.

First of all, whether you work in 3D visualization or not is your choice! And secondly, many 3D artists who are just starting out can create models in their spare time. You can start with simple orders with the gradual development of their skills. Later you can take more complex projects that match your skill level. 

Important point! You don't have to create something new first. Models that are already out there can become something that a potential client has been looking for a long time.


No one is going to want to buy my models.

The demand in the three-dimensional market is always high - from decor furniture to large design projects. It's hard to guess which project will be a best seller before it goes on sale. But there's no reason your work can't attract new clients.


I have to be a SERIOUS designer.

You don't have to be a TOP designer in every aspect. Most designers started out by selling simple 3D objects and improved their skills as they went along. There's a lot of it that depends on yourself!


Outsourcing visualization companies is a privacy risk

Architects fear that their CGI studio will use renderings or animations for marketing and promotional materials. Confidentiality is a must for the CGI studio, so an NDA is signed to ensure that his created rendering will not be used to advertise the studio's services. The NDA is signed at the beginning of the collaboration, so no information will spill out on social media.


When confidentiality is a must, ensuring it is as easy as the ABCs. A CGI studio can sign an NDA with an architect, guaranteeing the latter that no renderings will be used in advertising. As for 3D artists, architectural visualization companies sign NDAs with them at the very beginning of cooperation. As a result, no information can appear on 3D artists' social media accounts.


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